Multidisciplinary Visual Designer

As an independent visual designer with over a decade of experience, I combine creative expertise with a deep understanding of human connection to visual design. My early exploration of psychology, though brief, gave me valuable insights into how people emotionally engage with visuals. This empathy allows me to approach design not just as an aesthetic exercise, but as a meaningful collaboration, where the end result resonates with the audience and fulfills its purpose. My strength lies in understanding both my clients' visions and the needs of their audience, ensuring that the designs are both impactful and purpose-driven.

While graphic design is still often associated with being a male-dominated field in certain areas, as a woman, I’ve found that embracing my own path has allowed me to carve out a distinct voice. It’s this combination of experience, empathy, and a willingness to explore new directions that truly defines my work. Much like in Robert Frost’s "The Road Not Taken," I believe that the unconventional choices we make shape who we are and the impact we create. My decision to transition from psychology to design and ultimately work independently reflects my own journey of following an unconventional but deeply rewarding path.

I love when clients see themselves reflected in the work we create together. It’s incredibly fulfilling when their vision aligns with mine, and we build something that feels authentic to them. I place great importance on setting clear expectations from the start, ensuring that I fully understand the client’s needs through an in-depth kickoff process. For me, a well-structured workshop at the beginning is essential, as it fosters a deeper understanding and lays the foundation for a successful collaboration. This approach helps ensure that both my creative vision and the client’s objectives are seamlessly integrated into the final design.

In the end, it’s the courage to explore unconventional paths together that truly makes a difference. By walking these roads side by side, we not only uncover new possibilities but also make these new directions familiar and enriching, forging something unique along the way.

Curious about pricing? Head over to the Money Talk section for all the details on my rates and services.

Call me at +49 (030) 1633 33 44 823, Monday to Friday from 9 am to 6 pm.

Missions  ⇀

The Road Not Taken
by Robert Frost

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

© 2024